Content production

Lisa is a creative copywriter in the fields of travel, food, wine, cruise, skiing, fashion, lifestyle and luxury. Copy can be crisp or quirky, funny or fearless – always with an original angle. Her range goes from newsletters, destination supplements and tailored guides to press packs, advertorials, brochures and blogging.

Clients number tourist boards, tour operators, travel associations, luxury brands and hotels, including the following partners:

  • Association of British Tour Operators to Italy (ABTOI): website writer and more, as well as talks to the travel trade
  • Visit California: Editor and lead writer of `California Dreaming' magazine, in conjunction with Good Holiday magazine.
  • French and Italian Alpine resorts: winter and summer supplements in The Times and The Good Ski Guide
  • Regional Italian tourist boards: Trentino, Turin and Piedmont, Milan and Lombardy, Emilia Romagna, Sicily, Liguria and Tuscany
  • Destination guides for hotels, including Hilton Hotels, and regular editorial features for Baglioni Hotels' luxury house magazine

Copywriting samples